Stephen Budd

Stephen, an associate of UHI and Director of Highland Business Research, has undertaken a range of projects relating to the digital economy, including support to Cairngorm Mountain, Jacobite Cruises and UHI digital marketing and communication.

Stephen heads Highland Business Research's tourism and travel research, which has led customer insight research and analysis for clients such as the Tunisian National Tourist Office, Scottish Government, Shetland Islands Council, VisitScotland and Cairngorm Mountain Ltd. He sits as an industry representative on the Scottish Government's Tourism Framework For Change Market Intelligence committee, regularly speaks at tourism and travel innovation events and co-authors the Tracking Tourism blog.