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Dr Peter Varley

PhD; Director of the Centre for Recreation and Tourism Research


School of Adventure Studies
West Highland College
Carmichael Way
Fort William
PH39 4NH

e: Peter Varley
m: +44 (0) 7764 580664


Available to talk to the media about

    • Adventure tourism
    • Slow adventure
    • Slow food
    • Wilderness travel
    • Highland tourism
    • Geotourism
    • Tourist behaviour


    In the following languages

    • English
    • a little Spanish


    Formerly a Senior Lecturer in Marketing and Consumer Studies at Manchester Metropolitan University and then Head of the School of Adventure Tourism at UHI, Peter is now Director of the Centre for Recreation and Tourism Research. Projects underway include partners such as local and Northern European destination marketing organisations, Scottish ski resorts, Scottish mountain biking groups, the Nevis Landscape Partnership and Highland Council.

    Current research

      • Slow tourism and outdoor living - Nordic philosophies
      • Liminality and adventure
      • Mountain biking development
      • Inspiring engagement with wild places
      • Tourism entrepreneurship in remote communities

        Research groups/interest

        • Experiential tourism network UHI


        Selected publications

        • Ecosophy and tourism
        • Sea kayakers at the margins
        • Confecting adventure and playing with meaning: the adventure commodification continuum
        • Slow adventure (forthcoming)