Centre for Recreation & Tourism Research

The Centre for Recreation and Tourism Research (CRTR) is part of West Highland College UHI and the School of Adventure Studies. We are based in Fort William, Lochaber; the ‘Outdoor Capital of the UK’.


The Centre for Recreation and Tourism Research (CRTR) is situated at the heart of Scotland’s adventure tourism industry, in the shadow of Ben Nevis and on the shores of Loch Linnhe, the centre has strong outdoor industry links and works closely with practitioners, landowners and NGO’s to develop and enhance Scottish tourism through a range of knowledge exchange mechanisms. Please take a look at our website for an overview of our recent projects.

Through these projects and our hosting of the annual international Adventure Conference, the team members have formed a global adventure tourism network of fellow academics and activity providers, with colleagues as far afield as South Africa, Chile, Canada and New Zealand. Our work in the outdoor active tourism industry is informed by our projects with European partners, especially those based in the Nordic countries, and particularly in Iceland and Norway.

The centre works closely with staff members on the BA(Hons) in Adventure Tourism Management, and will be offering a new MSc in Ecotourism from 2014.

Members of the centre have recently published their work in Leisure Studies, Tourism Management, Marketing Intelligence and Planning and Sport Tourism, as well as contributing book chapters and producing a collection of papers from the recent conference in book form as a Routledge publication. The Centre also provides consultancy and research services in the following areas:

  • Tourism strategy development
  • Marketing tourism products and services
  • Knowledge exchange projects
  • Quantitative visitor surveys
  • Qualitative techniques
  • Ethnographic and ethnomethodological approaches to social research
  • National and trans-national project development and management

Key information and contact details

You can find more information at the CRTR website

Projects Manager: Dr Steve Taylor

Email: steve.taylor.whc@uhi.ac.uk
T: +44 [0]1397 874217

Centre for Recreation & Tourism Research, West Highland College UHI, Carmichael Way, Fort William, PH33 6FF