Adventure Tourism Management BA (Hons)

UCAS code N870
UHI information line 0845 272 3600

What is special about this course?

If you love adventure and outdoor pursuits, then we have the perfect career path for you.  Study the BA (Hons) Adventure Tourism Management degree with us and you will learn all the skills and knowledge you need to work in the dynamic and increasingly expanding global adventure tourism industry.

You will be based in Lochaber, the ‘Outdoor Capital of the UK’.  As well as drawing upon the expertise of outdoor industry professionals in the best outdoor environment in Britain, you will also benefit from the know-how and experience of staff at the School of Adventure Studies at West Highland College UHI in Fort William.

The local adventure industry was the original driving force behind this course, whose ambitions to have a knowledge and research facility in the area, as well as offering their experience to the development of potential employees, saw this idea become a reality.

We have tapped into this enthusiasm and created an adventure studies world where aspiring adventure tourism managers can turn their passion into real potential.

Special features

  • You'll undertake work-based placements with adventure tourism companies around the UK
  • You will be given the opportunity to complete National Governing Body Awards in a number of adventure activities
  • We organise annual residential field trips to enhance your skills and experience in adventure activities
  • You will have access to outstanding adventure facilities set amongst some of the highest mountains and deepest lochs in the UK
  • The degree is delivered by adventure industry experts

Entry requirements

  • 3 Scottish Highers at grade C or above OR
  • 2 A levels at grade C or above
  • You will also need to have Standard Grade/ GCSE English and Mathematics, and be able to demonstrate your commitment to outdoor activities
  • Applicants with significant experience in outdoor activities will be considered providing they can demonstrate sufficient academic potential.
  • You will be required to attend an interview

Access routes

If you have an HNC in an adventure, sports, or outdoor activity-based subject, you may be able to access year two of the Adventure Tourism Management degree

Year 1 - CertHE

Core modules are:

  • Introduction to adventure tourism
  • Introduction to outdoor pursuits
  • Adventure industry products
  • Introduction to coaching and skill acquisition
  • Work-related learning
  • Introduction to enterprise and marketing

Option modules include:

  • Personal effectiveness and study skills (recommended if you have been away from studying for some time)
  • Other modules from tourism, environment and social sciences

Year 3 - BA

Core modules are:

  • Adventure tourism issues
  • Risk and incident management
  • Research skills  
  • Global adventure tourism
  • Expedition management and leadership
  • Research project

Option modules include:

  • Entrepreneurship and social enterprise
  • Event management
  • Other modules from tourism, environment and social sciences

Year 2 - DipHE

Core modules are:

  • Understanding adventure
  • Developing outdoor pursuits
  • Performance management of adventure tourism
  • Coaching and adventure leadership
  • Work-based learning
  • Small business and planning 

Option modules from:

  • Tourism, environment and social sciences


  • Year 4 - BA (Hons)

    Core modules are:

    • Critical perspectives of adventure tourism
    • Psychological aspects of adventure
    • Emergent adventures
    • Inclusive adventure
    • Innovation and enterprise
    • Dissertation

    Option modules from:

  • Tourism, environment and social sciences
  • How will I study my course?

    Full time

    • You will learn primarily by way of face-to-face lectures and tutorials in the classroom, with some modules taught by video conference from other UHI campuses
    • You will also spend a significant amount of time increasing your practical skills in outdoor pursuits

    How long will my course last?

    Full time: 4 years @ 40 hours per week

    Number of hours per week indicates the total number of hours you should dedicate to the course, which includes time spent in lectures and your own time spent on individual study and research.

    Where can I study my course?

    Start date


    How much will my course cost?

    For students normally domiciled in Scotland or the European Union/EEA (outside of the UK) and with a term time address in Scotland, the following fees apply:

    Degrees 2014-15
    Full-time (120 credit modules) per year
    Part-time (structured) (3 x 20 credit modules) per year £645*
    Part-time (unstructured per module) (per 20 credit module) £215*

    *subject to change

    Fees are payable in advance each academic year unless otherwise agreed.

    There are a number of funding options available to UK and EU students to help you pay for your studies and your cost of living whilst studying.

    Rest of UK students

    For students living in the rest of the UK (England, Wales and N. Ireland) studying this course full time, the following fees apply:

    Year Level 2014-15
    Year 1 CertHE £7,740 p.a.
    Year 2 DipHE £7,740 p.a.
    Year 3 Degree £7,740 p.a.
    Year 4 Honours free*

    *4th year free only for students who have paid for previous 3 years at the University of the Highlands and Islands.

    A no fee increase guarantee is available for self-funding full-time and structured part-time RUK undergraduate students for continuous and contiguous study for the same award, up to the permitted standard time limit for the relevant award.

    International students

    (students not living in the UK or European Union)

    View international course fees

    What funding can I apply for?

    External scholarships and financial support may be available. Contact West Highland College UHI for more information.

    What can I do on completion of my course?

    Once you have successfully completed your BA (Hons) Adventure Tourism Management course, you might like to consider careers:

    • As an adventure activity instructor, guide or leader in the UK or abroad
    • In outdoor education
    • In adventure therapy
    • As a countryside ranger
    • Or starting up your own adventure tourism business

    Can I progress into further study?

    Current potential progression opportunities after the award of a degree include:

     MSc Leadership and Management
     MSc EcoTourism
     MSc in Enterprise and eMarketing
    • MSc eMarketing

    Is there more information available online?

    You can use the above QR code to connect directly to the course details.

    What our students are saying

    There are days spent in lectures and assignments to complete but the majority of modules involve some activity. It doesn't matter if you are a novice or an expert as activity groups are set up for all abilities. The work in lectures really helpsyou get the most from the adventure trips though. I have been to Bosnia to see the development and opportunities for adventure tourism in the country. I've also been to Spain for a week long expedition in the Sierra Nevada, including the highest peak, then a week's climbing in El Chorro and I am heading to Morocco in May with the department for an expedition in the Atlas Mountains.

    Alastair Buchanan, BA (Hons) Adventure Tourism, West Highland College UHI, Fort William

    I chose to study Adventure Tourism Management at West Highland College UHI because Ive always had an interest in the outdoors and thought it would be a good idea to combine my passion with a job.

    The college is set in close proximity to one of the greatest outdoor playgrounds in the UK: where else could you go ice climbing, kayaking, climbing, mountain biking, and mountaineering as part of your studies?!

    The teaching is first class, the lecturers are all very approachable and friendly, and they share the same passion for the outdoors.

    After graduation I aim to work in an outdoor centre for a few years before working as a freelance instructor, either in the UK or abroad.

    Craig McKay, BA (Hons) Adventure Tourism Management, West Highland College UHI

    Apply for Adventure Tourism Management BA (Hons)

    I want to start in Aug/Sep 2015

    International applicants should apply using the UHI International application form. Please download and print the form, complete and return using the address indicated. More information is available for international applicants at our international student page

    We are delighted that you are thinking about studying at the University of the Highlands and Islands (UHI). UHI operates a fair and open admissions system committed to equality of opportunity and non-discrimination. We consider all applications on merit and on the basis of ability to achieve, without discrimination on grounds of gender, age, disability, ethnicity and socio-economic background. We welcome applications from all prospective students and aim to provide appropriate and efficient services to students with disabilities.

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