Adventure Tourism Management BA (Hons)
UCAS code N870
What is special about this course?
Adventure tourism is the fastest growing area of the tourism industry and has taken the adventure sector by storm in recent decades, bringing adventurous activity experiences into commercial tourism. New, fresh and continuously developing, our graduates have a fantastic opportunity to become a part of the story of shaping this dynamic sector.
The BA (Hons) Adventure Tourism Management focuses on tourism and business practices within the adventure sector, applied in the context of essential practical and professional skills for leadership and safety. Customers expect great service and a safe experience that will satisfy their dreams of adventure and adventure travel: you will learn the skills and knowledge to deliver and manage this, with a critical understanding of the ethical and professional values required.
You will cover outdoor skills practice, safety and leadership, tourism, research, business and entrepreneurship – all underpinned by a growing and deepening understanding of the meaning of 'adventure'.
BA (Hons) Adventure Tourism Management is based at the School of Adventure Studies, West Highland College UHI, and is part of the Adventure Pathways Scheme of programmes. You will be based in Fort William, in the hub of the Outdoor Capital of the UK, living and working at the foot of Ben Nevis, in a region that is unique for its rich variety of outdoor opportunities. This gives you access to a diverse and vibrant community of like-minded students, as well as flexibility to progress into an alternative future pathway such as Adventure Education or Adventure Performance and Coaching.
Future potential: broad skills for future jobs.
Unlock your potential and become a future-shaper of the adventure sector. Links with other programmes in the School of Adventure Studies will broaden your professional skills and expertise, giving you access to a diverse range of careers in many different adventurous settings – wherever your path takes you.
Be part of the story.
We work closely with Adventure Tourism providers and larger scale organisations (such as John Muir Trust, Nevis Landscape Partnership and the Knoydart Foundation), to give you direct access to professional-level experiences and practice at all levels. This brings a wide range of national and international links for opportunities like work placements, projects and shared practice.
- Access to outstanding adventure facilities set amongst some of the most beautiful scenery in the UK
- Receive tailored outdoor-activity skill development and professional NGB training and assessment with the School of Adventure Studies' 'practical credits system': continuous professional skills development throughout your degree and beyond
- Be part of a vibrant and active student community of outdoor enthusiasts based in Fort William – within the Outdoor Capital of the UK
- Easy transfer options available between adventure programmes within the School of Adventure Studies: Adventure Education; Adventure Performance and Coaching; and Marine and Coastal Tourism
- Excellent links and work-placement opportunities with many adventure-based businesses and institutions in Scotland, the UK and internationally
- Residential field trips, clubs, international expeditions and many other opportunities to enhance your skills and experience in adventure activities
We offer modern student accommodation in Fort William ideally suited to students on this course.
- 3 Scottish Highers at grade C or above OR
- 2 A levels at grade C or above
- You will also be expected to be able to demonstrate an interest in, and a commitment to, practical outdoor activities, and preferably have an interest in a professional career in the outdoor sector
- Personal practical outdoor experience is advantageous but not essential
- Applicants with other relevant qualifications and/or experience will be considered on an individual basis
- This is a Category 1 PVG course: PVG Scheme membership is required to successfully achieve target qualification, where there is guaranteed contact with vulnerable groups in key elements of the course. For further information visit our PVG scheme webpage
Advanced entry to year two or three:
- Direct entry to year two or three may be possible with a relevant HNC/D, foundation degree etc. Applicants will be considered on an individual basis and may be required to attend an interview
For International students requiring Student Route sponsorship
Please note that international students with a Student Route visa can only take part in sports activities or as part of a work placement, as an amateur and not as a professional or semi-professional. You will not be allowed to become a member of a professional sports association while a student. This is due to ‘professional sportsperson’ restrictions imposed by UK Visas and Immigration (UKVI) as outlined in their Student Route Policy Guidance.
Year 1 - CertHE
Core modules are:
- Introduction to professional adventure practice
- Introduction to adventure tourism
- Adventure geography: the Scottish perspective
- Introduction to sports coaching and leadership
You will also choose two option modules which may include:
- Adventure markets: products and services
- Adventure education journeys
- Activity performance and skill acquisition
Year 2 - DipHE
Core modules are:
- Understanding adventure
- Adventure operations and risk management
- Adventure tourism guiding and interpretation
- The contemporary workplace
You will also choose one option module which may include:
- Event planning and organisation
- Work placement: team working and communication
- Outdoor learning and teaching practice
- Management accounting
- Atmosphere, weather and climate
Year 3 - BA
Core modules are:
- Sustainable management of adventure tourism
- Planning international expeditions
- Research skills
Option modules may include:
- Developing entrepreneurial effectiveness
- Geomorphology: a practical application
- Niche tourism
- Climate change
- International expedition leadership
- Adventure therapy
- Sustainable tourism and the environment
- Work placement: industry specific skills
Year 4 - BA (Hons)
Core modules are:
- Critical perspectives of adventure
- Emergent tourism trends
- Inclusive adventure
- Perceptions of risk and decision-making
You will also choose one of the following double-credit research project modules to follow through the year:
- Professional adventure project (legacy project or major expedition venture)
- Research and plan a new business venture
How will I study my course?
You will learn through a combination of face-to-face lectures and tutorials in the classroom, with some teaching by video conference from our other campuses, and online study via the university's virtual learning environment (VLE). There are also opportunities for work placements at different levels of the programme.
You will also spend a significant amount of time increasing your skills through practical, experiential learning. The main disciplines included are mountaineering and climbing, paddle sports and mountain biking, with a wide scope for progression and application of theories throughout the four years of study, through field work and industry activity.
How long will my course last?
- Full-time: 4 years
- Part-time: 8 years
Where can I study my course?
- West Highland College UHI - Fort William
For students normally domiciled in Scotland, with a term-time address in Scotland, the following fees apply:
- EU nationals with settled or pre-settled status in the UK,
- EEA/Swiss nationals with settled status in the UK
- EEA/Swiss nationals with pre-settled status who are self-employed or migrant workers in the UK.
|Full-time (120 credit modules) per year||£1,820||£1,820|
|Part-time (structured) (3 x 20 credit modules) per year||£645||£645|
|Part-time (unstructured per module) (per 20 credit module)||£215||£215|
Rest of UK students
For students normally domiciled in the rest of the UK (England, Wales and N. Ireland, including Channel Islands and the Isle of Man) and with a term time address in Scotland studying this course full time, the following fees apply:
4th year free only for students studying full-time, on continuous study, who have paid for the previous three years at the University of the Highlands and Islands.
Part-time (per 20 credit module) - £1,500.
Fees are payable in advance each academic year unless otherwise agreed.
There are a number of funding options available to UK students to help you pay for your studies and your cost of living while studying.
EU/EEA and Swiss nationals without settled or pre-settled status in the UK
Following the UK’s departure from the European Union, the Scottish Government has confirmed that EU/EEA and Swiss nationals starting their study in Scotland from academic year 2021-22, who do not have settled or pre-settled status, will be considered as international for fee purposes. For 2021-22, students will get an automatic scholarship of £3,000 per annum and the 4th year of study will be free for those studying full-time, on continuous study, who have paid for the previous three years at the University of the Highlands and Islands.
This includes EEA/Swiss nationals with pre-settled status who are not self-employed or migrant workers in the UK.
|Year||Level||2021-22 Full-time||With scholarship|
Students will need Student Route visa sponsorship to study on the UK.
For students who do not normally reside in the UK or European Union and with a term-time address in Scotland, the following fees apply:
|Full-time (120 credit modules) per year||£12,000||£12,360|
|Part-time (structured) (3 x 20 credit modules) per year**||£6,000||£6,180|
|Part-time (unstructured per module) (per 20 credit module)**||£2,000||£2,060|
Part-time study is not open to international student requiring Student Route visa sponsorship to study in the UK.
Further information on international course fees.
A no fee increase guarantee is available for self-funding full-time and structured part-time rest of the UK, EU and international undergraduate students for continuous study for the same award, up to the permitted standard time limit for the relevant award.
Personal Outdoor Equipment and Clothing
All essential personal protective equipment (PPE) and specialist equipment can be accessed from our comprehensive stores, but students will need to purchase their own personal clothing, waterproofs and footwear for most activities (with the exception of very specialised footwear such as winter boots). As a professional practitioner you are also expected to consider purchasing your own personal equipment as your involvement and skills grow. Excellent deals on prices from a range of suppliers are available for students.
Introduction to Sports Coaching and Leadership (core, year 1): this includes an opportunity to complete training for a UK National Governing Body qualification in climbing, paddlesports or mountain biking. The course is free of charge but you will need to pay for your own membership and registration fees with the relevant NGB. This cost can range from approximately £50-£100, depending on the NGB.
Adventure Education Journeys (optional, year 1): there is a mandatory residential experience in this module at Outward Bound Loch Eil, costing approximately £90 for 3 days full-board. This cost is 50% subsidised by the School of Adventure Studies.
International Expedition Leadership (optional year 3): this involves undertaking an international expedition, which is subsidised by West Highland College. Depending on the specific plan, you should budget for up to £1000. There may be opportunities to gain funds to support this expedition through grant funding sources or sponsorship, which would be your responsibility to obtain.
What can I do on completion of my course?
With a degree in Adventure Tourism Management you will hold a valuable array of knowledge and skills that are transferable to any of the various aspects of the UK or international adventure sector. The specific pathway you take will be vital in helping you shape your own chosen career.
Adventure Tourism covers a wide range of career pathways and specialist fields, including:
- Starting and building your own Adventure Tourism business
- Guiding, coaching and instructing in adventurous activities
- International expeditions
- Working in events organisation
- Leadership and Management roles in activity organisations
- Tourism policy or risk management positions
- Working in NGOs and NGBs, such as Sportscotland, Snowsport Scotland, Mountaineering Council of Scotland, Scottish Canoe Association
- Countryside ranger and environmental interpretation
Your career will grow and change as the years go on, and your degree will prepare you for other related areas and possible future growth, so you may also find yourself involved in:
- Adventure education
- Marine wildlife tourism
- Military or emergency services
- Higher level adventure sector leadership – shaping future policy and practice
Can I progress into further study?
Current potential progression opportunities for BA (Hons) Adventure Tourism Management graduates include:
Is there more information available online?
You can use the above QR code to connect directly to the course details.
What our students, graduates and staff say
I grew up in the city of Edinburgh. During high school I wasn’t sure what path I wanted to take but when I was 16, I successfully completed an 140km Arctic expedition with a charity called The Polar Academy which changed my life. This showed me the path to an outdoor career.
I was told at school that my qualifications weren’t enough for university. I have Dyslexia and Dysgraphia, so I found school difficult but that didn’t stop me. I started with NQ Outdoor Leadership which was like a stepping stone and then progressed to study BA (Hons) Adventure Tourism Management.
It’s great to have a university department where the students, from all backgrounds, share the same passion. You can learn so much from the lecturers and guides and sports clubs which will help you in the future. Fort William is a great place for outdoor activities. After my degree, I plan to train with The Polar Academy to become a full time Arctic Guide and eventually start up my own business.
Arran Goddard graduated from the BA (Hons) Adventure Tourism Management at West Highland College UHI.
I've really enjoyed my time in Fort William, there are so many opportunities. Adventure Tourism Management is broad in what it covers and I knew I would benefit from the choices offered and discover my niche as I went along.
The academic modules are both challenging and interesting, a combination of social sciences, coaching therapy and skill acquisition as well as critical perspectives on tourism, marketing, management and adventure markets. There are also fantastic opportunities to develop your practical skills. They are optional, using a 'practical tokens' system giving you access to NGB awards. By working with core external instructors who are all in the business of adventure tourism, you have the chance to build links with local businesses
Jenny Taylor completed our BA (Hons) Adventure Tourism Management at the School of Adventure Studies.
Thank you for your interest in studying Adventure Tourism Management BA (Hons) with us.
If you are ready to apply, please start your application below by selecting when you would like to start your course. This will take you to the UCAS website or our online application system.